The Definitive Guide to Recruiting: Think Like a Marketer

What is Recruitment Marketing? According to Tech Target, “Recruitment marketing is the process of building an organization's employer brand to attract top talent.” A strong employer brand can significantly impact whether applicants want to work for a company or not. HR professionals need to think like Marketers when it comes to recruiting to ensure positive candidate impressions.

In recruiting, recruitment marketing

Stop Hiring and Start Recruiting

What does it mean to hire vs to recruit?

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HR as Marketers

Recruitment Marketing: According to Tech Target, “Recruitment marketing is the process of building an organization's employer brand to attract top talent.”  Wikipedia defines recruitment marketing as “the strategies and tactics an organization uses to find, attract, engage and nurture talent before they apply for a job.”  The online encyclopedia goes on to say that recruitment marketing extends “the reach and exposure of career opportunities, building and nurturing candidate relationships through talent communities.”  

In recruiting, employer brand, recruitment marketing

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