In a tight labor market, employers are struggling to recruit talent and highlight their brand as desirable. With clever recruiting avenues provided in the talentReef bundle such as Snapchat QR codes, Text to Apply, and Social Media integrations, customers are seeing a significant uptick in attracting the Millennial and Gen-Z presence in their hourly recruiting environments. The first interaction that an applicant has with the brand is as a customer. If this is positive, then the second interaction could be the application process. In order to keep this consumer attracted to the brand, it is important to highlight brand differentiators from the competitors in the space. Some examples include ability to highlight career pathing opportunities, employee testimonials, maybe even employee perks or benefits. Highlighting culture and brand in the recruiting process is a no-brainer, every competitor is doing this. Selecting talentReef to help you stay on top of recruiting trends is also a no-brainer.
Recruitment Marketing: According to Tech Target, “Recruitment marketing is the process of building an organization's employer brand to attract top talent.” Wikipedia defines recruitment marketing as “the strategies and tactics an organization uses to find, attract, engage and nurture talent before they apply for a job.” The online encyclopedia goes on to say that recruitment marketing extends “the reach and exposure of career opportunities, building and nurturing candidate relationships through talent communities.”
Finding people to hire is a constant battle in the service industry. With the unemployment rate being lower than 5% across the country, and in some areas even lower than 3%, it is more important than ever to get your jobs seen by all applicants and to hire quickly while also engaging your workforce to tamp down turnover where you can.
Today, Millennials and Gen Z-ers are more attracted to a positive employee culture than they are a higher pay rate. The concept of employer brand covers a lot of things. Starting from the experience guests have, to how you interact with your community, to breaking the QSR stigma. How are you distinguishing your employer brand to attract the types of candidates you want operating your store(s)?