The experience a candidate has during the recruitment process can make or break if the candidate will accept your offer. According to the software research website, TechTarget, the "candidate experience reflects a person's feelings about going through a company's job application process. This experience can boost or decrease an applicant's opinion of the hiring company for reasons other than just the open position."
2019, can you believe it? Remember when the world was concerned technology would implode when the clocks struck midnight on January 1, 2000? Now our whole lives live on technology; everything in our personal lives from our family photos, mortgage payments, the little devices we keep in our back pockets to our professional lives from customer relationship management, sales tracking, and Human Resource software, to name a few. These different technologies have transformed how we all live our lives and work every day.
Recruiters are like marketers. A marketer’s prospect is the equivalent of a recruiter’s job candidate. What makes a marketer successful is first thinking like their target market. Recruiters need to do the same. Before anything, even posting a job requisition, a recruiter must first put themselves into a candidate’s shoes. They need to think about where the job candidates search for jobs? What is important to the candidates when applying for jobs? And, would they apply for their own job posting?
From the news telling us on a daily basis to us all experiencing it first hand, the labor market is the most competitive it has been in years. There are more jobs available than there are workers, perhaps no one knows that more than service industry employers. The talent shortages are crippling many businesses. Some businesses can’t find enough employees to staff their shifts and to open their doors for business. With the employees that they do have, they are constantly facing the risk that those employees will find new jobs and no-show for their next shift.