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No Time Off for the Service Industry

As most of the United States packs their bags and hits the roads for their Independence Day celebrations and summer vacations, the Service Industry is in full swing of their busy summer season and not closing their doors.  From restaurants serving the hungry hoards to retail establishments selling out of bikinis and swim trunks to hotels booking rooms, summertime in the Service Industry is a peak season for business.

Americans are traveling due to an improved labor market, wage growth and improved consumer confidence.  In fact, nearly 2 million more travelers will hit the road this year compared to last year's Independence Day.  That, hopefully, equates to a booming business for the Service Industry this summer.

With the tight labor market, businesses need to make sure they are doing everything possible to recruit applicants and retain their workforce.  That begins with casting a wide recruiting net so that your jobs are posted everywhere the applicants will be.  That means posting to social sites like Facebook and Snapchat, posting to the top job boards Indeed and Google Jobs, and having a branded careers page that is built with search engine optimization in mind and one that can track employee referrals without missing a beat while also reflecting company culture and brand. 

Things don’t stop after recruiting.  It is critical that businesses retain those new recruits by engaging them.  The employees who are the most engaged, feel connected to business goals and receive continuous development which leads to retention.

Request a talentReef demo to learn more about ways to recruit quality candidates and retain top talent.

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Abby Sandbach

Vice President of Marketing

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